Vodafone to change its “How are you” strapline
Vodafone is getting ready for a global branding campaign to change its strapline and reinforce its brand position as world’s biggest mobile operator. Brand Republic (sub req.) explains the campaign...
View ArticleVodafone and The life of the Mayfly
In the UK Vodafone is online with a website featuring The life of the Mayfly competition. The concept is based on a Tv campaign created by Bartle Boble Hegarty/London. The idea is to allow people...
View ArticleAll I want for Xmas is you
The Christmas tree gets personal this year, with the original Vodafone Christmas Clones idea coming from Australia. The website allows you to create personalized Christmas papertoys with your face to...
View ArticleWork is in the air…
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone “Oficina Movil” (“Mobile Office”) service, which main value is to avoid freelancers and small businesses being...
View ArticleVodafone launches #ukhols map
I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their...
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Buffer Busters get away in an Urban Dash
Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and...
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Vodafone’s Augmented Reality Buffer Busters
The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena....
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Grand Prix of Roggel
Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question:...
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Sneaky Vodafone books
Aussies LOVE cricket. Vodafone Australia has launched a new campaign for cricket lovers across the nation. Go to the site and order a ‘book’ or download a cover for a book and you instantly have a...
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Happy Texting – 20 Years of SMS
Neil Papworth is the engineer who sent the world’s very first SMS/text to a mobile phone. On Dec 3 1992, Neil sent a text to Vodafone executive Richard Jarvis, saying ‘Merry Christmas’. Little did they...
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